Saturday, March 12, 2022

My TikTok feed decides to show me a video where the user explains three types of people on a windy day. First, the pessimist, who complains about the wind. Second, the optimist, who says the wind will soon pass. And third, the alchemist, who builds a sail.

Four years ago, when I worked in aviation sales, my boss would explain three types of people within any department. First, the victims—who are like pessimists, and they complain. Second, the survivors—clocking in from check to check in hopes of better opportunities. And then you have the navigators, who make the best of every situation.

From my observation, this ranges from people on a support team, managers, directors, and even those in the C-suite. I write this from an outside perspective because I’m self-employed. Looking back at the days I worked in an office, I was whichever of the three on any given day.

But let’s take a step back…

If you think TikTok is just a dancing app full of millennials and Gen-Zer’s trying to go viral, then you’re right. But also, you’re looking at it with one eye closed.

The app is addictive, full of bullsh!t, and a great way to get dopamine hits. It’s also where the money is.

Now, guess what sales?


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